User Adoption / Retention

In the world of music streaming, both artists and listeners are seeking platforms that not only offer a rich catalog of music but also ensure fair compensation and seamless user experiences. Recordian is poised to address these challenges head-on, with a robust strategy designed to facilitate widespread adoption among artists and listeners alike.

Listen-2-Earn (L2E): Driving Engagement and Artist Discovery

One of the key features that sets Recordian apart is its Listen-2-Earn (L2E) model. This innovative approach not only incentivizes users to spend more time on the platform but also facilitates the discovery of new artists. By rewarding listeners with cryptocurrency for their engagement, Recordian creates a vibrant and active community. This model is particularly appealing in markets where financial barriers might otherwise limit access to music streaming services. The L2E feature is expected to drive mass adoption and increase daily active times on the platform, making it a cornerstone of Recordian's user engagement strategy.

Breaking Barriers: Free Access for Artists and Listeners

Recordian’s free entry barriers for both artists and listeners are key to driving user adoption. By eliminating the costs for artists to upload music—traditionally paid to distribution companies—Recordian makes it easier for emerging and financially challenged artists to share their work. This exclusive content attracts listeners who can access the entire catalog through an ad-supported free tier. The combination of cost-free access for both creators and listeners fosters broader engagement, rapidly expanding the platform’s user base and creating a more diverse, vibrant music ecosystem.

Global Catalog Onboarding: Ensuring a Rich and Diverse Music Library

A significant hurdle for any new music platform is offering a music library that rivals established Web2 giants. Users still desire access to their favorite mainstream artists, and Recordian recognizes the importance of integrating large catalogs from major distribution companies. By onboarding extensive catalogs, Recordian ensures a comprehensive music library that appeals to both mainstream and independent music lovers. This strategic approach positions Recordian to stand out among competitors by offering users the familiarity of their favorite artists alongside the discovery of new talents.

Recordian Events

Recordian’s events, shows, and concerts will boost our brand awareness and grow our user base by giving fans and artists exciting, real-world experiences. These events not only showcase our platform’s benefits but also bring people together, generating buzz and word-of-mouth promotion. By offering exclusive performances and interactive opportunities, Recordian can attract new users who want to connect with their favorite artists and explore the platform. This approach helps solidify Recordian’s presence in the music industry and builds trust with fans and artists alike, making the platform a go-to for onchain music.

Strategic Partnerships and Influencer Outreach: Expanding Reach and Credibility

Strategic partnerships play a crucial role in Recordian’s adoption strategy. Collaborating with global ticketing platforms and influential figures in both the music and blockchain spaces will help Recordian reach new users and build credibility. These partnerships, combined with public beta testing and participation airdrop campaigns, are designed to create a strong foundation for Recordian’s launch.

Studio Onboarding Campaign: Empowering Local Studios and Artists

In conjunction with TrackdOut.com, a one of a kind scheduling platform for recording artists to find and book studios in minutes, Recordian will initiate a program targeting music studios in the UK and the US, which will later expand globally. This campaign incentivizes studios to become ambassadors for the platform, encouraging their artists to join Recordian. By fostering strong relationships with local studios, Recordian ensures a steady stream of new artists, further enriching its music library and enhancing its appeal to listeners.

Community Growth Plan: Building a Loyal User Base

Artists have long sought a platform that offers them higher payouts, a frustration shared by figures like Snoop Dogg, who has criticized web2 streaming platforms. Fans are now joining artists in demanding fair compensation and better treatment. Recordian’s artist-centric approach, which prioritizes fair compensation and creative control, is designed to attract artists, and users who are passionate about supporting their favorite musicians. This strategy not only appeals to artists but also to their fans, creating a community of users who are invested in the success of the platform.

Promotional and Educational Campaigns: Raising Awareness and Driving Adoption

Recordian is also focused on extensive promotional and educational campaigns to raise awareness and drive adoption. By producing educational videos that break down the Recordian ecosystem, the platform aims to educate both artists and listeners on its unique benefits. Additionally, featuring major A-list artists and securing spots on high-profile music podcasts and radio campaigns will help Recordian reach broader audiences, creating buzz and attracting new users.